How to Sell With Authenticity - Luke Lunkenheimer

In this powerful episode of IDEAS+LEADERS Podcast, I am joined by Luke Lunkenheimer, founder of Paid 2 Persuade, whose extraordinary journey from rock bottom to multimillion-dollar success is nothing short of inspiring. Once a promising football player, Luke faced devastating setbacks—from a career-ending injury to addiction and even a stint in prison. But he refused to let his past define him.

Emerging from adversity, Luke rebuilt his life, scaling a car dealership business to $12.5 million and discovering his true calling: empowering others through authentic connection. Now, with Paid 2 Persuade, he’s redefining sales with a philosophy that prioritizes trust and genuine relationships over the hard sell.

In this episode, Luke shares:

  • How he turned his life around after prison and built a thriving business from scratch.
  • The philosophy behind Paid 2 Persuade and why authenticity is the ultimate sales tool.
  • Practical advice for selling with authenticity and succeeding by being yourself.

Luke’s story is a testament to resilience, reinvention, and the power of leading with heart.

Connect with Luke here:

https://paid2persuade.com/

Thank you for joining me on this episode of IDEAS+LEADERS. If you enjoyed this episode, please share, subscribe and review so that more people can enjoy the podcast on Apple https://apple.co/3fKv9IH or Spotify https://sptfy.com/Nrtq

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